Marketing support for small consultancies

You may not need an internal marketing team.

But it is still a lot of work to do all the marketing yourself.

So where do you start, and what do you actually need?

Free 2-minute diagnosticFind the part of your marketing to fix first.
Take the BEST Known™ quiz

How clients get to know you

How clients get to know you and choose to work with you online.

People rarely choose a consultant after seeing one post. They get to know you through a series of small interactions that help them understand your work, trust your expertise and feel ready to speak to you.

An expert being discovered through her profile and content before building trust, engagement and a client conversation

They find and understand you

Your message and LinkedIn profile help the right people quickly understand what you do, who you help and why your work matters.

They become familiar with your expertise

Your content, website and newsletter give people useful ways to experience your thinking and build trust over time.

Interest becomes a conversation

Follows, profile views and engagement can reveal interest. The right conversation turns that interest into a relationship and an opportunity to work together.

Start with the foundations

Three things need to be in place.

Before you worry about posting more or being everywhere, make sure the foundations of your marketing are clear and working together.

Foundation 01

Brand clarity

Get clear on who you help, what you offer, what you want to be known for and how to explain the value of your work.

  • Ideal clients
  • Offer and positioning
  • Core messaging
  • Pain points and priorities
  • Brand and content pillars
  • Fonts, colours and visual direction
Explore the Brand Snapshot
A visual Brand Snapshot bringing together ideal clients, messaging, pain points, brand pillars, fonts and colours
Foundation 02

Platform and profile optimisation

Turn your LinkedIn profile into a clear, credible landing page that helps prospective clients understand your expertise and know what to do next.

  • Professional photograph and banner
  • Headline and About section
  • Featured resources and proof
  • Posts and visible expertise
  • A clear next step
See what your profile could become
An optimised professional profile with a photograph, banner, About section, featured resources, posts and comments
Foundation 03

Signals and conversations

Recognise who may already be interested, know who is worth speaking to and have a natural way to start and continue the conversation.

  • Profile views and follows
  • Post reactions and comments
  • Connection requests
  • Existing connections
  • Conversation starters and follow-up
Discover your opportunities
A view of profile activity, engagement, connections and messages that can signal an opportunity for a conversation

Once the foundations are in place

Keep showing up where your clients can find you.

You do not have to work all of this out by yourself. I help you put the right marketing pieces in place, starting with what will make the biggest difference to your business now.

The BEST Known™ Retainer

Keep your content alive

Turn your expertise into useful content that helps prospective clients become familiar with your thinking and keeps you visible over time.

  • Content pillars and practical post ideas
  • Expertise extraction and ongoing writing
  • Branded templates and supporting visuals
  • Scheduling and content distribution
  • Performance and audience insights
  • Signals and conversation opportunities
See how we keep you visible
A content system connecting content pillars, post ideas, publishing, distribution, performance and client signals
Marketing Boosters

Add the marketing piece you need next

Give prospective clients more ways to discover your work, stay in touch and take the next step beyond LinkedIn.

  • Simple landing pages
  • One-off email campaigns
  • Regular newsletters
  • Email capture and sign-up copy
  • Website copy
  • Connected messaging across each channel

Quoted to fit what you need

Request a quote
Connected marketing support showing a landing page, email campaign, newsletter and website copy

Learn how to reach more of the right clients

A two-minute read every Saturday to help you become known, trusted and chosen for what you do best.

Practical marketing support without the rabbit holes.